Hearst taps Helium for content and reader engagement
Writing community Helium has forged a partnership with Hearst Newspapers, a division of Hearst Corporation.
Hearst Newspapers will leverage Helium’s social publishing platform to cost-effectively access premium local and lifestyle editorial content. Additionally, Hearst will employ Helium’s community debate feature to facilitate reader comments and better engage readers around the issues they are most passionate about.
Utilizing Helium’s freelance Marketplace, Hearst Newspapers will be able to identify a stable of community stringers, who are compensated for contributing articles on a variety of topics ranging from wedding planning tips and great day trips with your kids, to seasonal gardening advice and concert reviews.
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