Niche Stores, an Austin-based boutique of category-specific Internet properties has acquired the domain name HomeBrewing.com, for an undisclosed sum.
Niche Stores builds and operates numerous websites within Internet verticals that can uniquely succeed on the web by efficiently reaching a global audience of niche consumers. The acquisition of generic keyword website domains within new verticals is a key strategy for Niche Stores. These types of Internet addresses can draw significant amounts of direct type traffic and are logically favored by Google and Yahoo in search engine results pages.
“Despite the current economic environment and the decline of the housing market, Internet real estate continues to be an excellent form of value investing. HomeBrewing.com is an important square on the internet monopoly board for us,” Niche Stores CEO/Founder Christian Lavender said.