Love him or hate him, Internet marketer Joel Comm has been bringing us fun stuff decade after decade. In 1996, he founded the company that Yahoo bought and turned into Yahoo Games. At the end of 2008, he released iFart Mobile, which spent three weeks at the top of the iPhone app charts.
That’s why Apple CEO Steve Jobs should listen to Joel when he vents his frustration over the rejection of his latest iPhone app — especially when the app store carries so many other applications with similar functionalities.
Joel’s appeal should help remind Appleâ€™s SVP of Worldwide Product Marketing Phil Schiller that, contrary to his deluded claims, developers are not happy with the arbitrary and opaque iPhone store approval process.