Jokeroo.com is now the largest humor video site in Canada for males 18 to 34, according to comScore Media Metrix. Since June the number of Canadians visiting humor sites has exploded by 58% or 2.6 million visitors, many of them looking for funny video clips.

“The economy has entered a recession and the first thing people seek in rough times is great entertainment,” says CEO of JMG, Chris Pavlovski. “In this market, it’s great to sit atop of our competition.”

Internally Jokeroo.com recorded roughly 1.3 million unique visitors in Canada, slightly more then comScore’s reported 903,000 unique visitors. The audience was heavily male, comprising of 62.6 percent. Jokeroo still had a very significant female presence, registering 338,000 unique female visitors or 37.4 percent in December. Jokeroo’s reach in Canada towered over the likes of Comedy Central, Disney Channel and Heavy.com.

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