Microsoft’s Fickleness Will Be Yahoo’s Downfall
Immediately after handing over its entire search business to Microsoft, Yahoo takes a beating on Wall Street. It’s not hard to see why. Instead of the upfront billions Microsoft offered last year, Yahoo is now getting revenue share on search ads.
Sure, it’s a huge revenue share — 88% for five years — but this is Microsoft we’re talking about. Search is only the latest among Redmond’s many fleeting non-software obsessions over the decades. If Ballmer gets tired of Bing within the next five years — which is extremely likely, given Microsoft’s track record — Bing would fall behind Google in search innovation.
Yahoo, being stuck with Bing for the next ten years, would be thoroughly YaScrewed. Carol Bartz just put Yahoo’s fate in very, very fickle hands.
Related posts:
- Microsoft Takes Over Yahoo Search
- Yahoo CEO: Yahoo Never a Search Company
- It’s over for Microsoft and Yahoo; Deal with Google announced
- Microsoft, Yahoo back in negotiations
- Bing: A Sacrifice for MicroHoo
Oh, and Yahoo Search BOSS developers: YaScrewed too.
By Mike Abundo on July 30, 2009 5:07 am
[...] Microsoft’s Fickleness Will Be Yahoo’s DownfallJuly 29, 2009 [...]
By StevieB’s Shared Items – July 30, 2009 at Lost in Cyberspace on July 30, 2009 5:56 am
[...] Yes, we know Yahoo ceded search supremacy to Google years ago, but it was still most definitely a search company. Yes, we know Yahoo started as a directory and dropped the ball by outsourcing search to Google, but it was most definitely a search company after that. Please don’t try to revise history in an attempt to make MicroHoo seem less like a horrible, horrible mistake. [...]
By Yahoo CEO: Yahoo Never a Search Company | 901am on August 7, 2009 1:52 pm
[...] Yahoo just lost its search business to Microsoft’s vendetta against Google. With thousands of Long Tail sites now suddenly open to big-brand display advertisers through Google, Yahoo gets screwed for the second time this quarter. [...]
By DoubleClick Pumps Up Your AdSense Earnings and Screws Yahoo | 901am on September 18, 2009 10:41 am