Nokia is calling application developers in the UK to create more innovative mobile software for its handsets, across five categories including social location, business and productivity, communications and social networking, games, and “just for fun”.

The developer who wins each category will get £2,500 and his or her app published to the Ovi Store, while the overall winner gets £20,000, expenses paid entry to a Nokia developer event in Spring 2010 plus sponsorship to become an Ovi Store publisher plus a one-year membership to Forum Nokia Launchpad.

Nokia’s UK head of services, Rupert Englander, said, “We are looking for bold ideas from talented developers who can demonstrate a real understanding of what UK consumers want from mobile content. The range of categories reflects our ambition to develop mobile technology which helps consumers to manage their busy lives and to share and communicate with friends and family more easily.

“While we are looking for apps that help personal productivy we also want ideas that are fun and entertaining. Creating fresh ideas for applications is key in the fast-paced mobile content market and UK developers play a major role in driving forward innovation. This competition is not just about nurturing talent but also offering the UK developer community access to an unrivalled network of consumers through our Ovi Store channel.”

CallingAllInnovators.com

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