After getting various mobile innovation-related awards from several advertising organizations, here comes Pizza Hut iPhone app again bagging another prestigious plum. This time it’s from “the” Forbes Magazine, which named it the #Branded Mobile Application of 2009. Of course, Pizza Hut iPhone app was also named as the first national pizza chain to release an ordering app, and that’s not counting the millions of profits generated by the app for the Pizza store.
If you’re an iPhone users and you have not downloaded the app yet, you might be missing a lot. Actually I might be missing a lot because I haven’t downloaded the app yet. But I have a good excuse, the app is not available in the country where I am located.
Alright, here are some key features of the Pizza Hut iPhone app that you might be missing, and which is also the reason why this app is getting this mobile innovation awards. The Pizza Hut iPhone app lets you:
- create your own virtual pizza – that is, choose size, toppings and all those stuff before coming up with the pizza that you want to order,
- for stuff such as WingStree wings, you can select that sauce you want and then actually “sauce the wings” by shaking your iPhone or iPod Touch and when you think you’re done with the Wings, you can order it from your device,
- give your order to a virtual waiter who would then call your order from the Pizza Hut store you selected.
The app also has a mini-game which you can play to while away time as you wait for your Pizza to arrive. You see, it’s all about a great campaign coupled with a robust and sleek looking app. These what made the Pizza Hut iPhone app such a successful mobile marketing gimmick.
In case you’re interested, the Pizza Hut iPhone app is available for free at the iTunes Apps Store, and here is the link.