Yes, the “application store” is the latest must have accessory for every mobile phone manufacturer or OS maker.

Not-quite-so-hot-on-the-heels of Apple’s App Store, Android Market, Windows Marketplace and Nokia’s Ovi is Samsung’s attempt at a mobile application store for users of its cellphones.

With a beta version already available in the UK and the expectation to roll out to Europe in late summer, there’ll be a web portal from which developers’ software can be touted.

As Samsung’s handset run either the Windows Mobile or Symbian operating systems, that’s what will be available. As per everyone else, apps will have to be approved, and may be made available for free or a fee.

None of the other mobile application stores offer the same slick, integrated experience that Apple’s iTunes-entrenched system does — the Android version probably comes closest — but with everyone clamouring to offer these stores and secure more revenue for themselves, Samsung’s move is no surprise.

Via

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