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Social networks driving Britain’s mobile Internet growth

texting-teenagerWith an increase in Internet-friendly mobile phone handsets and “all you can eat” tariffs in the UK, it’s no surprise that a recent survey finds that mobile Internet usage in Britain is soaring.

The CCS Insight survey of 1,000 adults aged between 16 and 35 found that a third of them accessed Facebook and Twitter from their handsets (despite some teens suggesting Twitter is for “old people”).

Men are twice as likely as women to access the Net via their mobile phone, while this age group particularly expects mobile content, and in particular music and video, to be free.

While I haven’t read the whole report (it costs around $5,000) it doesn’t take a genius to work out that social networking on the move is a big hit. Handset manufacturers, mobile application developers and network operators alike need to recognise this to ensure that the experience is made as rich and seamless as possible.

Related posts:

  1. Webwag launches mobile Twitter widget
  2. US Mobile Internet registers 154% growth in 2007
  3. Consumers to become less passive with mobile social networks
  4. TV, Internet and Mobile usage in U.S. keeps upswing– Nielsen
  5. Social media is so addictive it’s turned on after sex

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