South By Southwest (SXSW) has launched my.SXSW, the official social networking and scheduling tool for the 2009 conferences and festivals. Using my.SXSW, attendees can access the site to interact with one another, build their personalized conference schedules, join exclusive groups and form lasting relationships with other attendees. The social networking software was developed by SXSW and BDG, provider of a white-label conference social networking solution called The Social Collective.

my.SXSW offers several new benefits to conference registrants, many of which are being introduced for the first time at SXSW 2009:

• Personalized and shareable event schedules
• Badge photo and avatar uploading and editing
• Rich media event pages with MP3 downloads, photos, band and speaker bios, etc.
• Seamless integration with Twitter, Flickr and Facebook
• Interest groups with integrated messaging
• Event/Schedule change notifications
• Social Networking (public profile pages, follow people and be followed)
• Private and public messaging on events, in groups and everywhere else
• Intuitive mobile device experience (to be launched just prior to the event)

For filmmakers looking for distribution, bands looking for producers, small businesses looking to develop their brands or digital creatives looking for new collaborators, my.SXSW provides a unique opportunity for people from all corners of the globe to get together and communicate before, after and during the event.

Related posts:

1. Palgloo launches integrated, more personalized social networking platform
2. Engage introduces next-generation social dating community platform
3. Raxxle.com to launch next generation social networking community
4. SXSW and ON Networks to host first awards honoring original digital entertainment series
5. Ustream to stream “Live from the Belmont” at SXSW