The New Stuff

ValueClick Media enhances targeting with ActiveAds

ValueClick Media is introducing ActiveAds, enabling advertisers to tailor banner ad creative for each consumer.

ActiveAds allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version of the ad’s text or images based on anonymous information available from the client or ValueClick Media.

ActiveAds provides an efficient way to micro-target the most desirable audience segments while providing consumers with more engaging ads, ultimately resulting in better campaign performance. Unlike some other solutions, all ActiveAds targeting is done anonymously and without any use of personally identifiable information.

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