With partners such as Sony Music Entertainment, Universal Music Group and now also EMI Music, it seems like new premium music video and entertainment service Vevo, is off to a good start. Vevo is launching tomorrow and is aiming to capture music fans with professionally created video content.
A new generation of music fans and perhaps those who belong to the MTV generation will be available to enjoy a large selection of premium music content from a wide array of chart-topping artists. Vevo aims to follow the success of YouTube but for premium music content.
Take note, VEVO President and CEO, Rio Caraeff says their premium online music service is much more than just high-quality videos but also an original programming that hopes to strengthen the connection between artists and fans through a dynamic and engaging experience.
Vevo service debuts on this site – http://vevo.com. The site is currently closed and if you try to check it out, you will be redirected to the Vevo blog. In the meantime enjoy the promo gig by 50 Cent smashing up some old TVs. Surely a radical and violent way of promoting its upcoming service. Does this predict how VEVO is going to be once it officially launches? Hope not.