With the Blackberry Torch behind them and the Playbook tablet ahead of them, RIM’s attempts at thwarting Apple’s rise looked pathetic at best (especially when one considers the size of their app store).
However, RIM might be able to slow the bleeding by including one of their greatest assets within the Blackberry OS.
With the BBM Social Platform, developers will be able to tap into their social interactions in BBM to enable real-time, peer-to-peer interactions across their applications. Specifically, developers can leverage the BBM platform to access BBM contacts, user profiles, and groups to build more engaging applications. Furthermore, the BBM APIs will also enable developers to support embedded chats, content sharing, and real-time data sharing between two users of an application. (Blackberry Developers Blog)
Although this is more of a “me too” feature (as it looks very similar to Apple’s Game Center), it should convince a few Blackberry fans to avoid jumping ship upon the iPhone or (worse) an Android device.
Despite the potential of BBM, RIM needs to do a better job of attracting more developers on their platform, and (more importantly) a higher quality of apps available across various Blackberry devices.