With the Gulf of Mexico fiasco spilling out of control (pun intended), the boys and girls at Bing have offered to help CNN raise funds for the media network’s telethon.
Bing’s fundraising attempts mimic Tumblr’s previous efforts, the latter who became famous for changing their dashboardÂ from blue to black unless a user donated to a specific charity.
Since retweeting costs nothing to the average user, Bing should easily raise $100,000 by the end of the week (if not within a few days) as their goal only requires 10,000 retweets.
Users clicking on Bing’s link will be direct towards Microsoft’s search engine (no surprise), which displays a link towards CNN’s Telethon.
Bing’s offer to donateÂ $10 per retweet may inspire rivals to start similar campaigns (lest they be viewed upon as cold hearted by the twittersphere).