Google Wants the Social Buzz to Start and Happen in Gmail
There you go, Google just announced not a new product but a new service that sits right into one its best and most widely used web service Â - Google Buzz built right into Gmail. Â Somehow it not only sounds similar to Yahoo! Buzz but the idea for both services is also somehow similar since both are social in nature.
Google Buzz is a new way to start conversations about the things you find interesting and share updates, photos, videos and more. Â Buing built right inside Gmail, it basically brings with it a mass userbase that may or may not use it. Unlike Google Wave, which I think is also a social conversational tool, Google Buzz is not going to be in a prolonged beta state since it’s a totally new web service. It’s just more of a new feature of an already existing web service.
Buzz is Google’s latest attempt at coming up with social tool, short of making a social network, which it so eloquently failed at doing with various attempts in the past. Â Google hopes to take some userbase from Facebook and Twitter and ushers in its entry into the social, real-time, conversational sphere which it was actually hoping to achieve with Google Wave but failed.
By building Google Buzz right inside Gmail, Google is assured that by hook or by crook, people will use it or at least try it out without having to learn something new. And hereby hoping that in time users will grow accustomed to it, and actually make it a part of their daily online social undertaking.
Oh yes, before I forget Google Buzz is connecting to the social world via integration with other social services including Twitter, Picasa, Flickr and Google Reader. Â And it even has a mobile version which you can check out by pointing your phone’s browser to buzz.google.com.
Will Google succeed in turning Gmail as a social hub through Google Buzz? That will be interesting to find out. Â In the meantime check out your Gmail account and see if Google Buzz is already activated. Â You’d know it is if you see the “Buzz” link below “Inbox” on the left side of your Gmail Inbox.