The New Stuff

Google: Why Use Bing! When You Can Search At The Speed Of Type

It wasn’t enough for the search engine giant to perfect real time search (making Twitter’s tweet stream useful for the first time) as it looks like the boys and girls at Google have once again redefined search while at the same time burying their competition.

Our search-as-you-type demos were thought-provoking—fun, fast and interactive—but fundamentally flawed. Why? Because you don’t really want search-as-you-type (no one wants search results for [bike h] in the process of searching for [bike helmets]). You really want search-before-you-type—that is, you want results for the most likely search given what you have already typed.

As you can imagine, searching even before someone types isn’t easy—which is why we are so excited today to be unveiling Google Instant. Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive and powerful. (Official Google Blog)

Despite the fact that Google already rules the search universe, it looks like the Mountain View giant’s latest innovation makes Bing! almost irrelevant, despite the latter’s assimilation of Yahoo! earlier.

If Google is able to successfully port this feature over to the mobile-verse, Bing! could be even further marginalized by Google who right now dominates the mobile map market as well as commands over 98% of the mobile search market.

Unless Microsoft has a secret weapon of some kind (perhaps the upcoming Windows 7 Phone?), Bing!’s attempts at dethroning Google just went from difficult to near impossible.

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