Is Google Giving Up On Native iPhone Apps?

googlemobilefinance3 229x300 Is Google Giving Up On Native iPhone Apps?Ever since Apple banned Google Voice from the iPhone, the search engine giant has not been too keen on releasing native apps for Steve Jobs greatest creation (after the iPad that is).

Take Google’s recent release of Google Finance for mobile. While the web app compliments the functionality of their main site, they seem to take a jab at the iPhone with their latest post:

Our new design gives you a unified experience across desktop and Android or iPhone phones, offering nearly all the same features and functionality on both. You can easily access the new site when you do a Google search for stock tickers or company names on your mobile device, or when you tap the “Finance” tab on the Google mobile homepage. [...]

Prefer it in app form? Android users can also get the Google Finance app in Android Market. (Google Mobile Blog)

Note: Emphasis mine.

Google seems to be taking a “web app only” approach when it comes to iPhone users, as their recent launches of YouTube mobile as well as Gmail and Google Calendar (via the Google Mobile App) highlight web apps at the expense of native ones.

Even native iPhone apps that Google does maintain (like Google Earth) seem to play second fiddle to their Android brethren, which is probably a sign that Google iFans may not receive priority when it comes to new Google features, and may have to choose (more expensive) alternatives in the future.

Although the iPhone is too big for Google to ignore, we may not see much attention paid to the iDevice in the future, with Google choosing instead to give its best features to Android all the while giving web app scraps to the iOS.

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