When it comes to online video watching in the UK, the only service that I know of and keep on hearing and reading about is the BBC iPlayer. Â This online video player has been dominating the UK online video scene for quite some time now without a worthy opponent. Until now, as Microsoft just launched its own MSN Video Player in the UK.
The free MSN Video Player is threatening BBC iPlayer’s dominance in the market because of several reasons. For one thing, it will also feature a thousand hours of television programming geared for the young market – youth, young families and professionals in the UK.
The free online video player will also allow viewers to watch full series of various TV shows instead of letting them watch shows a few days after they are aired on TV.
The MSN Video Player which has been in test mode for several months now will be offered for free and that includes watching the TV programs. However, users will be required to watch a single 30-second ad before, during and after a program’s run. If you’re from the UK and you don’t mind these ad setup, then say hello to countless hours of watching TV programmes on your computers.
Interestingly, the MSN Video Player was launched by Ashley Highfield, Microsoft’s consumer and online managing director who also happens to be one of those responsible for the creation of the BBC iPlayer. So Microsoft is hoping that its online video player will get the same success as the BBC iPlayer had.