Mobile Gaming via Smartphones Growing Leaps and Bounds
comScore has released the findings of its recent study on the mobile gaming industry. Â Frankly, it didn’t surprised me at all to know that mobile gaming on smartphones have grown dramatically from 2009 to 2010. According to comScore’s data the number of gamers via smartphone has increased by 60% while gamers via feature phone have declined by 35%. This resulted in an overall decrease of 13% for mobile gamers in the U.S. Total percentage of mobile gamers via feature phones was 80% of the market.
There report also indicated that mobile gamers on smartphones were also heavier as compared to gamers on feature phones. Smartphone subscribers are three times more likely than feature phone subscribers to play games on their mobile devices at least once a month. Smartphone gamers are also five times more likely to play games almost everyday.
In terms of number of games installed in their mobile devices, the report found out that smartphone gamers install more apps than feature phone users. There were 27.3% of mobile gamers who have installed at least one game on their phones. For feature phones, it was only 5.6% of subscribers. Majority of the smartphone gamers have installed more than five games in their mobile devices. Â And only less than 1% of the feature phone subscribers have installed that many apps on their phones.
And in case you’re interested to know, majority of the mobile gamers surveyed by comScore have the following top three games – arcade type, card, word or number.
There you go. If you’re a mobile app developer, you would be glad to know that this report points to one thing – the smartphone gaming niche is growing and more apps are certainly needed.