After previouslyÂ announcing plans to assimilate Google’s former rival, Bing! has confirmed that they are now powering Yahoo! search, ushering a new age of search duopoly for all.
Today I am happy to share that Bing is powering Yahoo!â€™s search results in the US and Canada (English only for now, the other languages will come in the weeks and months ahead).
So whatâ€™s next?Â We continue to work hard on the migration to adCenter, and are optimistic about completing this phase later this fall.Â As we have said all along, our primary goal is to provide advertisers with a quality transition experience in 2010, while being mindful of the holiday season.Â (Bing Community Blog)
While taking over Yahoo! will help benefit Bing! (who is trailing Google badly, especially in the mobile search department), users will now be forced to choose between two search engines backed by two powerful companies.
Although Bing! is overjoyed about its new conquest, Yahoo! seems to be ashamed at forfeiting its number 2 position as evidenced by the “powered by Bing” text at the bottom of the screen.
With Yahoo! losing its search soul in the US and Japan, it looks as if one of theÂ mightiestÂ tech companies known to the geek-kind is slowly fading away into irrelevancy (despite the companies awesome portfolio).