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Screen shot 2010-04-07 at 5.33.55 PM

Zynga Rolls Out Mafia Wars Mobile Access


Screen shot 2010 04 07 at 5.33.55 PM 490x253 Zynga Rolls Out Mafia Wars Mobile Access

Fans of Mafia Wars on Facebook would be glad to know that Zynga, the game’s developer has just enabled full mobile access features.  Whereas previously, the game’s mobile feature only allows users to receive updates of what was happening with their games, the new mobile features now allows you to do more activities.

To register for this feature you need to register from the Mafia Wars Facebook app page.  The SMS Mobile feature link can be found from the HELP option on the main Mafia Wars page. You need to sign up your mobile phone number. And right after registration you can start sending “MAFIA” plus action commands such as “FF” for fighting your last opponent, “J” for doing a job and other available SMS commands.  Send your SMS to the number (623-42). To get a list of commands, simply send “? to the said number.

Now, while this might seem an honest move on Zynga to inrease the engagement level of Mafia Wars players, this may also lead these members to purchase virtual good via their mobile phones.

What I’m not really sure is how Facebook will take this mobile feature as it will certainly take away valuable site eyeballs on Facebook.com. Of course, since you will be using your mobile phones, be reminded that those SMS messages will entail charges on your end.  But if you don’t mind spending on SMS just to play Mafia Wars via text, then check out the new Mafia Wars Mobile feature.

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