Blackberry Playbook: The Price Isn’t Right
Blackberry fans will be excited to learn that they can finally pre-order the Playbook, which should arrive in the hands of users next month (April 19th at the earliest).
While the mini-tablet does boast a few features lacking upon iPad 2, RIM might want to rethink their pricing strategy if they want to thrive in iPad 2′s shadow.
The BlackBerry PlayBook will be available in Best Buy, Best Buy Mobile, Best Buy Canada and Future Shop stores April 19th in the following models and price points:
â€¢ 16GB Wi-Fi, $499
â€¢ 32GB Wi-Fi, $599
â€¢ 64GB Wi-Fi, $699
You can pre-order your BlackBerry PlayBook from Best Buy and Best Buy Mobile stores in the United States and Best Buy Canada and Future Shop in Canada right now[.] (Official Blackberry Blog)
While RIM’s prices areÂ competitiveÂ against iPad 2, the problem is that the Blackberry Playbook is about half the size of Apple’s tablet which won’t appeal to consumers who often look at the price tag when shopping in stores.
RIM might want to consider shaving off the price by $50-$100 or even having carriers heavily subsidize the device in order to remainÂ competitiveÂ against Apple.