The New Stuff

facebookbingsearch

Facebook, Bing! Making Social Search A Reality?


Instead of mimicking Google’s insta-search (which would probably be a huge engineering challenge in of itself), Microsoft has decided to “out Google” Google by leverage the one asset the search giant has been unable to obtain.

A few months ago, we announced an exciting partnership with Facebook to make search more social. As part of that work, we introduced Liked Results, which promotes links your friends have publicly liked or shared via Facebook. Today we are extending Liked Results to annotate any of the URLs returned by our algorithmic search results to all users in the US.

If your friends have publicly liked or shared any of the algorithmic search results shown on Bing, we will now surface them right below the result. (Bing! Community Blog)

Combined with the partnership with Twitter, Bing! is as close to a social search engine as we will probably see in the next few years (provided Facebook doesn’t launch their own competing engine).

Unfortunately once again this is only available for American users, although hopefully the company will consider expanding this feature to the rest of the planet as Facebook’s user base extends beyond the shores of the US.

While their rival Google can rely upon its superior resources (not to mention tapping into Twitter as well), the search giant’s lack of a decent social graph could prove to be a major hurdle down the road as users rely more upon social friends than sophisticated machines to filter their search queries.

(hat tip: Mashable)

Recently Published

»

5 Keys to High Converting Websites

It doesn’t matter your industry, product, or goal – one key to ...

online-marketing
»

How To Market Your Podcast

Podcasting is the new cool thing to do. It’s like radio for ...

ID-100247767
»

Tips For Becoming A Podcast Or Video Sensation

If you want to become famous, whether on a small scale or a large ...

grocery shopping apps
»

10 Shopping Apps Worth Using at the Grocery Store

Grocery shopping is no mean task. Most women, however, including moms ...

online marketing
»

5 Techniques For Online Marketing Success

Online marketing is a cornerstone of business success regardless of ...

technical writing
»

4 Terms Tech Writers Have to Stop Misusing

I get that you’re a tech writer and not a computer scientist. ...

smart car
»

What You Can Expect From the Smart Car Industry

For years, the focus of technology has been on PCs, tablets and ...

online marketing
»

Online Marketing For Creative Companies: How To Stand Out

If you consider the company you work for to be of the ...

Project Management
»

Got a Project? Learn How To Manage It the Right Way

There are lots of different things that probably qualify under the ...