The New Stuff

Google: Android Premium App Sales Are Pathetic

While Google didn’t exactly say that Android sales were pathetic, their emphasis on not being happy with the sales overall is a clear sign that Android premium apps are not doing to well despite the mobile OS’s popularity.

During a session at the Inside Social Apps conference in San Francisco, a mobile game developer told Android platform group manager Eric Chu that although Android is now shipping on 300,000 handsets per day, users aren’t buying nearly as many apps as they do on Apple’s iPhone.

Chu acknowledged that Google is “not happy” with the number of apps being downloaded through the Android Market. (SF Gate)

Google is attempting at increasing sales by introducing more ways users can pay for apps, although truth be told the search engine giant may need to do more to ensure that premium developers skip over Android’s “barren desert” in favor of Apple’s thriving walled garden.

It might be time for the company to consider aggressively highlighting quality premium apps within the market (perhaps via an Android Genius recommendation feature?) in order to convince users that there are some premium apps worth their cold hard cash.

While Android does have plenty of apps available (over 200,000 now), if premium developers are not generating enough revenue to pay the bills, they may simply skip Android and instead focus all their attention upon iOS.

(Hat Tip: Android Central)

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