Verizon Avoids Committing Seppuku With The iPhone
In their quest to regain all the clients they lost to AT&T due to the iPhone (which includes yours truly), Verizon has been launching distinct features like Wifi tethering on top of competitive pricing plans.
However apparently Verizon’s quest for domination has its limits, which was revealed after they unveiled the latest feature coming to the Verizon iPhone.
â€œIâ€™m not going to shoot myself in the foot,â€ he said. Not offering an unlimited plan would put up a barrier for customers who might otherwise switch from AT&T, he said. The countryâ€™s No. 2 carrier still has millions of subscribers grandfathered into unlimited plans they signed up for before AT&T switched to tiered pricing last summer. [...]
Update: But youâ€™d better act fast. Speaking later Tuesday morning, Mr. McAdam said the iPhone unlimited plan will be a temporary offer and that the carrier will follow AT&Tâ€™s move to tiered pricing in the not too distant future. (Wall Street Journal)
While an unlimited plan would have all butÂ guaranteedÂ Verizon’s dominance in the US, it would have easily resulted in their wireless network being overwhelmed by “data hogs,” resulting in the damaging of their brand as the most reliable network.
Unlimited data plans were theÂ AchillesÂ heel of AT&T, who despite spending billions to improve their network has unfortunately been unable to keep up with demand.
Verizon has not commented how long they plan on offering the unlimited data plan, although if it proves to be a popular feature it wouldn’t be surprising to see Verizon remove it within a month lest they face mockery from their Ma Bell nemesis.
(Hat Tip: CNET)