webOS Greets Developers With Promo Codes
Developers now have the ability to generate promo codes, giving you new ways to market and distribute apps. You can use promo codes to easily offer free review copies to press, or exercise your creativity by doing giveaways for special campaigns. (HP webOS Developer Blog)
Developers can only send up to 1,000 promo codes per major version, although HP is allowing developers to create an unlimited amount of campaigns (as well as the ability to track and revoke codes at will).
Promo codes also have a fairly long shelf life, as HP is limiting them to 60 days before they expire (which should give users plenty of time to use them).
While promo codes will help generate buzz about the platform (as tech journalists can review premium apps without going broke), HP still needs to figure out a way toÂ attract more developers to webOS if they want to survive the upcoming war between Android and iOS.