It looks like Google is on the verge of slaying another industry with reports that the search giant is attempting to live stream sporting events which include one popular sports league.
Google Inc.â€™s YouTube is in talks with theÂ National Basketball Association and theÂ National Hockey League to show live games, building on the popularity of cricketâ€™sÂ Indian Premier League last year.
YouTube aims to show more live sports in the second half of the year, said Gautam Anand, Googleâ€™s director of content partnerships for Asia Pacific, in an interview in Seoul yesterday. Google is in talks with â€œmost pro sports leaguesâ€ including NBA and NHL, as well as soccer leagues inÂ Europe, Brian Suh, head of YouTube Partnership at Googleâ€™s Korean unit, said separately. (Bloomberg)
Thanks in part to services like Hulu, Netflix and online live news (at least on CNN and Fox), I barely watch television as it is with the exception of American Football (which you have to see live in order to enjoy the game).
There is no word on whether YouTube will live stream events upon mobile devices and large touchscreen devices (at least upon Android tablets), which would make it easier to watch ones team when a TV isn’t readily available.
While live streaming games online will not kill off television entirely (as there are probably more people with TV’s than internet service, at least within the US), it could help sporting leagues reach a larger audience, not to mention generate more revenue via mobile ads as well.