Amazon has finally released a new update to its Cloud Player that now enables compatibility with the Sonos Wireless HiFi System. This is considered a step towards Amazon’s goal of making its Cloud Player a potential competitor to Apple’s iTunes.
With the Sonos compatibility, users who store their music in the Amazon Cloud Player can now stream their digital music directly over the Sonos equipment. Amazon has promised that it will be adding support for more devices over the year. There are already rumors that the next device that the Cloud Player will support is Roku.
Amazon is hard at work increasing the features and capabilities of its Cloud Player. Aside from Sonos, the Cloud Player can now stream music over the following devices: the Amazon Kindle Fire, Android devices, iOS devices, and both Windows and Apple computers. Amazon’s strategy is an obvious and potentially effective one. By increasing compatibility with more and more devices and platforms it can potentially attract and snag various user groups, further increasing its installed base. Amazon has been very aggressive in increasing its user base because it’s the only way to really present Apple with worthy opposition in the market.
Apple’s iTunes is the market leader when it comes to the sale of digital music sales, but Amazon is slowly catching up. The largest online retailer has a library of 20 million songs. The Cloud Player allows users to import their songs from iTunes and also from their CDs, although importing is a freemium feature.