When Jeff Bezos, CEO of Amazon, unveiled the new Kindle models that will go on sale in a few months, everyone got excited. These are products that will shake up both the e-book reader and tablet markets. But then one bit of information suddenly dawned on them – the Kindle Fire tablets will all be ad-supported, with no option to buy a model that doesn’t support ads.
The reactions to having ads forced on you without the option to opt out of it has rubbed many people the wrong way – and it may have been a significant enough number because Amazon has announced belatedly that Kindle Fire buyers who want to have the ads removed can now have it removed by paying a $15 fee.
This new option will be implemented not just on the Kindle Fire HD tablets but even in the refreshed entry-level Kindle tablet that will sell for $159.
The change in Amazon’s policies about ads for its Kindle Fire line is definitely a direct reaction to the negative comments people have been posting online about forcing ads on to buyers of the company’s tablets. The number of complaints may have been large enough for Amazon to take notice, rethink its strategy, and eventually come up with an alternative offer for consumers.
The ads that appear on the Kindle Fire is seen on the lock screen and as a link on the home screen that brings the users to more ads.