The UK e-book reader market has been quiet in terms of competition for the simple reason that it is only Amazon that has been aggressively selling its items in the country, which has resulted in the company occupying the top position as the leading e-book reader seller in the UK. This is a big oversight by its competitors, and fortunately, Barnes & Noble has realized that it has overlooked a potentially lucrative market.
The widely popular bookseller has now announced that it will begin selling the Nook Simple Touch and Nook Simple Touch with GlowLight in the UK. The two very popular e-book readers will be made available beginning this October. B&N will also officially open its Nook Store online store alongside the sales of its e-readers. The Nook Store has 2.5 million digital titles in its inventory.
Barnes & Noble’s decision to sell its products in the UK is the company’s first move to sell in a foreign market. The company is now going to heavily support this new overseas market by introducing content that will cater to this market like UK magazines, books, graphic novels and newspapers. The introduction of local content is hoped to bring in more interest in Nook products. Additionally, the Nook Touch with GlowLight will hopefully get more attention because it is the only popular e-book reader with that feature in the UK market at the moment.
But the effects of Barnes & Noble’s entry into the UK market may be short-lived since there are rumors that Amazon will be introducing the Kindle Fire in the UK very soon.