It was only a matter of time before movie watching in the theaters will be invaded by mobile apps. Screen Vision, a cinema advertising firm, is implementing a plan to integrate mobile devices when people go inside theaters. The plan is to enhance the pre-show experience before the movie is shown.
About 2,400 theaters across the United States are involved in this project. Screenvision developed an app for the iOS called Screenfanz. The objective is to bring a game show experience for people who arrive early in the theater. A user needs to register through the app or on the main site. The user can then collect points for doing different things like checking into a movie theater or answering trivia questions that are flashed on the theater’s screen. The app also works outside the theaters and users can still accumulate points by doing other actions like rating movies or taking quizzes.
The points accumulated by the user will be used to calculate the number of entries that are factored into the different giveaway periods. There will be six giveaway periods from April through September.
Screenvision is sure using information the right way. The company conducted survey involving 600 respondents and found out that 75 percent of the respondents will try to go to the theater early just so they can view the advertisement and use the app to play the trivia game and also check into the theater.