The New Stuff

Screenfanz

Enhancing the Movie Theater Experience Using a Mobile App


Screenfanz Enhancing the Movie Theater Experience Using a Mobile AppIt was only a matter of time before movie watching in the theaters will be invaded by mobile apps. Screen Vision, a cinema advertising firm, is implementing a plan to integrate mobile devices when people go inside theaters. The plan is to enhance the pre-show experience before the movie is shown.

About 2,400 theaters across the United States are involved in this project. Screenvision developed an app for the iOS called Screenfanz. The objective is to bring a game show experience for people who arrive early in the theater. A user needs to register through the app or on the main site. The user can then collect points for doing different things like checking into a movie theater or answering trivia questions that are flashed on the theater’s screen. The app also works outside the theaters and users can still accumulate points by doing other actions like rating movies or taking quizzes.

The points accumulated by the user will be used to calculate the number of entries that are factored into the different giveaway periods. There will be six giveaway periods from April through September.

Screenvision is sure using information the right way. The company conducted survey involving 600 respondents and found out that 75 percent of the respondents will try to go to the theater early just so they can view the advertisement and use the app to play the trivia game and also check into the theater.

Recently Published

Dan Woods. Strategy Games. www.flickr.com. 13 May 2006
»

Getting to Know 3 of Japan’s Emerging Players in the Gaming Industry

...

messages
»

Understanding The World Of Disappearing Messages

Rebecca Sedwick was a 12 year old girl suffering at the hands of her ...

Facebook usage
»

Can Social Media Posts Be Used as Legal Evidence?

Millions of people are now communicating via the internet today and ...

wp-audio-player
»

Best Audio Plugins for WordPress

Incorporating an audio file in a blog is one of the best ways to ...

timesheet
»

Best Apps to Keep Track of Your Franchise Business

The use of digital technology has become so important in business ...

iphone-vehicle-diagnostic
»

The Apple Device App That Will Check Your Engine

You’re probably of the many daily tasks your smartphones can help ...

Image Source
»

How to Put Your E-Business in Order

With the way some people rave about doing e-business today, one ...

article image
»

Mobile Apps Are the Leading Source of Internet Connections

Since the release of the iPhone and the subsequent appearance of the ...

battery-hacks-aa
»

5 Tips to Extend AA Battery Life

AA batteries are among the most commonly used batteries in any ...