Is BlackBerry Dying?
We’ve been reporting about the number of corporate clients that BlackBerry has been losing over the last few months, and this has been further confirmed by a study that IT research company InformationWeek recently conducted.
According to this new study, only seven percent of IT administrators are planning to increase their usage of RIM products. The study was conducted among 530 technology processionals. This result is just a grim reminder of what we have been seeing all these months. BlackBerry is dying.
It’s a stark contrast to what it was a few years back when BlackBerry was considered the top player when talking about corporate IT. RIM’s service of offering secure and dependable email communication coupled with a phone that has a very effective physical keyboard. The BlackBerry was so popular that even as recently as 2010, Research in Motion (the company that owns BlackBerry) reported that the BlackBerry was still growing by more than 46 percent year over year. Also, in 2010, five of the top ten best selling smartphones in the United Staes were BlackBerry phones.
But since then new players have entered the market. Android has become such a huge success that it now enjoys a 50 percent share of the mobile phone market. Every day, almost 400,000 Android devices are activated. Then there’s the iOS, which is a juggernaut in terms of revenues and fan base.
Fortunately, the current situation that the BlackBerry is in is being blamed on poor leadership. About 46 percent of respondents gave this reason when asked about the current state of BlackBerry. This means that with good leadership and the introduction of really cool innovations, BlackBerry could still pose a threat to its competitors.