The New Stuff

phone shopping

More People Using Mobile Phones To Research Purchases


phone shopping 300x182 More People Using Mobile Phones To Research PurchasesA study recently conducted by the Pew Research Center’s Internet and American Life Project shows that more than fifty percent of people who shopped during the 2011 holiday season used their mobile phones to do research on various products before committing to buy them.

The study involved 1,000 adults and according to the results, it was found out that a fourth of them took out their mobile phone while shopping inside a store in order to look up the price for the products they’re eyeing at online resellers.  Also, 24 percent of the respondents used their mobile phone to look for reviews of the products they’re shopping for.  About 38 percent, on the other hand, called a friend while they were shopping in order to get advice on the item they’re shopping around for – asking about the quality of a brand or a product.

Looking more closely at the habit of looking for product reviews on the internet, it was discovered that people who have had college education are more likely to research about a product using online reviews. Additionally, non-Caucasians are more likely to research for reviews than Caucasians. Based on age, people between the ages of 18 and 49 tend to do research more on products using the internet. Among people above the age of 65, only four percent will go online and look for reviews before making a decision on what to buy. That last factoid is really quite obvious. The four percent who would go online to research are most likely the only people at that age group who know how to turn on a computer, much less go online. I kid.

Recently Published

messages
»

Understanding The World Of Disappearing Messages

Rebecca Sedwick was a 12 year old girl suffering at the hands of her ...

Facebook usage
»

Can Social Media Posts Be Used as Legal Evidence?

Millions of people are now communicating via the internet today and ...

wp-audio-player
»

Best Audio Plugins for WordPress

Incorporating an audio file in a blog is one of the best ways to ...

timesheet
»

Best Apps to Keep Track of Your Franchise Business

The use of digital technology has become so important in business ...

iphone-vehicle-diagnostic
»

The Apple Device App That Will Check Your Engine

You’re probably of the many daily tasks your smartphones can help ...

Image Source
»

How to Put Your E-Business in Order

With the way some people rave about doing e-business today, one ...

article image
»

Mobile Apps Are the Leading Source of Internet Connections

Since the release of the iPhone and the subsequent appearance of the ...

battery-hacks-aa
»

5 Tips to Extend AA Battery Life

AA batteries are among the most commonly used batteries in any ...

301-redirect-WordPress-SEO
»

How to Avoid Letting Redirects Ruin Your Site Redesign

When redesigning a website or moving it to a new domain, the proper ...