The New Stuff

phone shopping

More People Using Mobile Phones To Research Purchases


A study recently conducted by the Pew Research Center’s Internet and American Life Project shows that more than fifty percent of people who shopped during the 2011 holiday season used their mobile phones to do research on various products before committing to buy them.

The study involved 1,000 adults and according to the results, it was found out that a fourth of them took out their mobile phone while shopping inside a store in order to look up the price for the products they’re eyeing at online resellers.  Also, 24 percent of the respondents used their mobile phone to look for reviews of the products they’re shopping for.  About 38 percent, on the other hand, called a friend while they were shopping in order to get advice on the item they’re shopping around for – asking about the quality of a brand or a product.

Looking more closely at the habit of looking for product reviews on the internet, it was discovered that people who have had college education are more likely to research about a product using online reviews. Additionally, non-Caucasians are more likely to research for reviews than Caucasians. Based on age, people between the ages of 18 and 49 tend to do research more on products using the internet. Among people above the age of 65, only four percent will go online and look for reviews before making a decision on what to buy. That last factoid is really quite obvious. The four percent who would go online to research are most likely the only people at that age group who know how to turn on a computer, much less go online. I kid.

Recently Published

marketing your business online
»

How Are You Using The Internet To Market Your Business?

There are so many ways to market online, and most articles seem to ...

maxresdefault
»

Poki Has New Multiplayer Game That’s Topping the Charts

Barely a month old, Slither.io keeps its top spot in free iPad charts ...

e-learning
»

Emerging Trends in Online Graduate Programs

After the massive online open course model peaked a few years back, ...

research-keyboard
»

Best Online Resources for Researchers

Research work is not for everyone as it entails patience, analysis ...

medical-blog
»

3 Tips for Writing Better Medical Blogs

While writing comes naturally to some, most medical professionals who ...

videoconferencing
»

3 Ways to Use Video Chat Within Your Business

In your personal life, you probably use different forms of video ...

online-marketing
»

Three Tips For Getting The Most Out Of Online Marketing

Whether you just started a new business or you have one that’s ...

money-931423_960_720
»

4 Personal Finance Blogs Every Millennial Should Follow

Adults should be responsible for managing their finances, regardless ...

investigative news
»

5 Tips For Writing Investigative News and Blogs

Particularly during times when politics are at a fever pitch, the ...