One of the best reasons why everyone who is into technology and gadgets anticipate the anuual Consumer Electronics Show is the opportunity to get a glimpse of new products and technologies that will drive the market and push new technology trends for the next few years. It’s like looking into a magic crystal ball and seeing what the future will look like.
In the world of e-book readers, the screen technology is the driving force for innovation. The game changer for e-book readers is the e-ink display that mimics the crispness and readability of an actual printed page – but on an electronic screen. The company E Ink has blazed the trail for this technology and has largely succeeded. Their e-ink display screens are highly readable and yet consume so little power that an e-book reader equipped with their display can last for almost two months on a single charge.
But the biggest stumbling block for e-ink displays is that it only displays grayscale images. It’s perfect for novels and books but with images, especially full color ones, the limitations of the technology appear. But the company has now developed a new display that shows colors on images. The new technology is being demo’ed at the CES and it’s getting a lot of buzz. Currently, there haven’t been any announcements for readers in the US that will use the technology, but it will definitely come. Right now, E Ink is focusing on large poster and non-moving advertising as the jumping board for this new technology. Expect to see new advertising materials in streets that look like printed posters but are actually colored e-ink displays.