New Survey Reveals Tablets Changing User Preferences for Reading
A survey recently conducted by Gartner showed that tablets are becoming the choice of people who often read newspapers, books and magazines. The survey revealed that more than 50 percent of its respondents said they prefer to read on their tablets instead of traditional mediums. The exact nature of what tablets they use or prefer to use were not revealed. But the results show that people may not have completely shifted to tablets, but that undeniable shift is happening, with a “less paper” environment now being achieved, still a long ways away from the “paperless” utopia that some people have been predicting for decades now.
The Gartner survey also revealed that the most popular activity tablet users perform on their devices is using email – checking and sending them. About 81 percent of the respondents use email. Newsreading is the second most popular activity, with 69 percent. Interestingly, checking the weather is the third most popular activity at 63 percent. The fourth most popular activity is social networking at 62 percent. Gaming was at the tail end with 60 percent.
The Gartner survey reveals one very important thing – users are slowly changing their preferences and how they view reading materials. More and more people are now preferring to get new issues of magazines and newspapers on their tablets rather than their paper editions. The tablets themselves are helping change the paradigm because users see the benefits of using the tablet with, of course, its ease of use being a very important factor.