The New Stuff

ereaders

One in Five Americans Have Read an eBook.


If you’re still adamantly holding the belief that e-books are just a passing fad and that people will eventually go back to reading actual books, then it’s time to rethink that position.

According to a study conducted by the Pew Research Center, e-books and e-readers are not just a passing fancy, e-books are gaining traction among consumers.

The results of the Pew Research Center study showed that one in five Americans have read an e-book. The study also showed that people who own e-readers have read more books compared to people who do not own an e-reader. Owners of e-readers are also more likely to buy the things they read instead of just borrowing it.

The results of the study gave a strong confirmation that the sales of Amazon’s Kindle and Barnes & Noble’s Nook reader significantly increased during the holiday season last year.

The study involved 3,000 Americans between the ages of 16 and older. The study was conducted over a period of four months, beginning November last year. The results showed that the ownership of e-readers increased from 10 percent last December of 2011 to 19 percent by January. The study also revealed that owners of e-readers read about 24 books every year. Contrast with just 15 books a year for those who do not own an e-reader.  Also, about 41 percent of tablet owners and 35 percent of e-reader owners said they have begun to read more after getting their device.

And if there are still people who have doubts about the growing popularity of e-books, the study showed that four times more people are now using e-books for reading purposes compared to two years ago.

Recently Published

podcasts
»

Podcasts For Different Daily Activities: Picking a Routine

Once you get into the world of podcasts, you never really go back. ...

marketing your business online
»

How Are You Using The Internet To Market Your Business?

There are so many ways to market online, and most articles seem to ...

maxresdefault
»

Poki Has New Multiplayer Game That’s Topping the Charts

Barely a month old, Slither.io keeps its top spot in free iPad charts ...

e-learning
»

Emerging Trends in Online Graduate Programs

After the massive online open course model peaked a few years back, ...

research-keyboard
»

Best Online Resources for Researchers

Research work is not for everyone as it entails patience, analysis ...

medical-blog
»

3 Tips for Writing Better Medical Blogs

While writing comes naturally to some, most medical professionals who ...

videoconferencing
»

3 Ways to Use Video Chat Within Your Business

In your personal life, you probably use different forms of video ...

online-marketing
»

Three Tips For Getting The Most Out Of Online Marketing

Whether you just started a new business or you have one that’s ...

money-931423_960_720
»

4 Personal Finance Blogs Every Millennial Should Follow

Adults should be responsible for managing their finances, regardless ...