The New Stuff


Sony Completes Ericsson Buyout

Last October we reported on Sony’s desire to go it alone with their mobile phone business, which will effectively end its partnership with Ericsson.

Now, the Sony Ericsson partnership and mobile phone brand is effectively ended as the deal for Sony buying out Ericson in the partnership has been consummated. Sony has paid Ericsson the equivalent of $1.3 billion.

The money will mean Sony will get ownership of a large array of patents that are within the scope of wireless communications and mobile communications. Sony will now also be able to integrate its mobile phones with its other products – for example, its laptops, HDTVs and game consoles, among others. The final date  of the buyout also comes in at a perfect time because of Sony’s Dot Switch, an announcement it will make on February 21. The popular opinion is that this will bring its four different “screens” – HDTVs, phones, tablets and computers – all together in some form of connectivity or shared feature.

With the buyout, Sony Ericsson will now be known as Sony Mobile Communications. But the final phaseout of the “Sony Ericsson” brand won’t happen until the middle of 2012. The Xperia Active Billabong Edition is expected to be the final phone to be released within the Sony Ericsson brand.

Mobile phone fans are now waiting with bated breath now that Sony has unshackled itself from the Ericsson partnership. We wonder as well what Sony will be bringing to the mobile phone table in the future.

Recently Published

planning to launch a startup

Making The Most Of Your Online Startup

The internet has made it so anyone with a big idea and a little ...

remote working

Why Transitioning an Office-Based Company to Remote Work Can Increases Profits

Today more and more businesses are eager to take advantage of remote ...

online marketing

Three Ways To Use The Internet To Promote Your Business’s Services

The only way that people learn about a business is either by ...

Designer at work

3 Reasons Why Your Online Presence Needs A Graphic Designer

How many times have you been cruising around on the Internet and ...

automotive apps

4 Smartphone Apps Every Driver Should Have

Driving today is far easier than it was in the olden days. With ...


The Future Is Bright For Internet Via Satellite

As the need of people and organizations to use the internet on a day ...

marketing a museum

Using The Internet To Market Museums

Museums are facing a unique problem these days – Millenials ...

marketing your small business

5 Tips To Increase Your Marketing Presence Organically

No matter what industry you’re in, marketing effectively is going ...


Ensure Your Mobile Business Data is Kept Secure

Business has become more and more energetic, so much so that many ...