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Using Webinars as an E-Marketing Tool


Studies have shown that webinars are an effective and cost efficient tool in reaching out to people. Small business owners and companies have recognized its importance and are now utilizing it for marketing and list building purposes.

Image: techwench

Image: techwench

While it’s true that the most popular social media platforms are doing a great job in helping businesses market their products and services, the webinar system has its own advantage over them. For one, it generates a low cost for every lead and a high level of engagement with target audience. Secondly, it is considered the second most effective method in terms of content marketing and thirdly, it promotes greater satisfaction among students thereby contributing to a higher study success rate.

Webinar vs Podcast

Compared to the podcast, the webinar has an edge in that it allows real time interaction with the attendees. This is efficient in clarifying certain issues clients and potential clients have about a particular product or service. Engagement is also assured in this method of communication.

Webinar vs Video

With video, users can create them ahead of time to promote a product or service and post them on various social media sites that host this kind of format. However, webinars have an edge primarily because of the real time interaction that it allows between presenters and their target audience.

The web conferencing capability of webinars allows people to see and interact with each other and discuss issues regardless of their geographical location. The audience have an opportunity to ask questions and the host is also given the chance to address such issues right at that time.

Through the webinar system, there is an opportunity as well to use slides during the presentation as additional support to the topic being discussed. While the host is talking, these slides can be showed simultaneously to provide additional details on specific categories involved in the discussion.

Businesses can gain many benefits when they decide to use this highly effective marketing tool. They can increase their leads, lower their expenses particularly with regards to travel costs for managers and employees thereby promoting a green movement in their organization, achieve greater reach at a lower cost and allow easy access via the PC, laptop, tablet and smartphones.

With such benefits provided, business organizations should incorporate the webinar in their online marketing strategies. They can choose from the different plans available some of which even offer the pay as you go option.

An important step to take before deciding on subscribing to a system is to review some of the best webinar tools available today. This will let you compare features and their prices.

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