The New Stuff

Image source

Top Brands Utilizing Instagram

Instagram photos are everywhere today. They’re posted on Facebook, Twitter and Pinterest among others attracting lots of attention from social media users owing to their unique designs. Surely, you’ve seen them with borders, in collages and sometimes with text thanks to the filters and editing tools in the app.

Since its launch more than three years ago, Instagram has gained more than 100 million active monthly users. And apart from the private individuals using the app these days, brands have also recognized this popular networking site’s importance. In fact, 67 percent of top brands are now using Instagram to reach their target market on a global basis.

Owing to its global reach, businesses admit that this famous photo sharing site is worth using in an effort to raise awareness of their brand. The great news is that in addition to images, users can now post videos and send direct messages similar to Twitter’s functionality. These messages can then be shared with individuals and even groups with up to 15 members.

For ecommerce marketing, Instagram can be used in several ways. Launching a contest is a popular option and photo challenges for Instagram are common today.

Promoting new products is another way to harness the power of this platform. What better way to do that than to post crisp and clear images of a newly launched product and also utilizing the direct message functionality.

Offering coupons and promo codes through photos to loyal followers is an effective way as well. Other options are to hold a Q&A group chat and post testimonial photos featuring customers using your products.

Here are some of the top brands now enjoying the attention they get on Instagram.

Nike PhotoiD

Nike has launched its NikeiD campaign that allows users to create their favorite shoe design using a tol on the site. The best part is that the personalized design is not only good for photo sharing purposes but it can actually be made by Nike if the user decides to buy a pair.

Ford Fiesta

Ford is another brand that used the platform to launch a campaign in Europe. The campaign invited users to submit photos with the #Fiestagram tagged and the best ones were shown on the live digital billboards across the contest while the top ones won prizes.


Starbucks is one brand that has successfully created an impact on social media. On Instagram, it lets followers to tag their coffee photos with #Starbucks to share how the brand has become part of their daily lives. This campaign has generated much engagement between the fans and the company. A separate My Starbucks Idea forum is also in place.

Recently Published

remote working

Why Transitioning an Office-Based Company to Remote Work Can Increases Profits

Today more and more businesses are eager to take advantage of remote ...

online marketing

Three Ways To Use The Internet To Promote Your Business’s Services

The only way that people learn about a business is either by ...

Designer at work

3 Reasons Why Your Online Presence Needs A Graphic Designer

How many times have you been cruising around on the Internet and ...

automotive apps

4 Smartphone Apps Every Driver Should Have

Driving today is far easier than it was in the olden days. With ...


The Future Is Bright For Internet Via Satellite

As the need of people and organizations to use the internet on a day ...

marketing a museum

Using The Internet To Market Museums

Museums are facing a unique problem these days – Millenials ...

marketing your small business

5 Tips To Increase Your Marketing Presence Organically

No matter what industry you’re in, marketing effectively is going ...


Ensure Your Mobile Business Data is Kept Secure

Business has become more and more energetic, so much so that many ...


Ways To Make Money Writing Online: Some Interesting Prospects

If you’re just starting your journey to becoming a working writer, ...