Instagram photos are everywhere today. They’re posted on Facebook, Twitter and Pinterest among others attracting lots of attention from social media users owing to their unique designs. Surely, you’ve seen them with borders, in collages and sometimes with text thanks to the filters and editing tools in the app.
Since its launch more than three years ago, Instagram has gained more than 100 million active monthly users. And apart from the private individuals using the app these days, brands have also recognized this popular networking site’s importance. In fact, 67 percent of top brands are now using Instagram to reach their target market on a global basis.
Owing to its global reach, businesses admit that this famous photo sharing site is worth using in an effort to raise awareness of their brand. The great news is that in addition to images, users can now post videos and send direct messages similar to Twitter’s functionality. These messages can then be shared with individuals and even groups with up to 15 members.
For ecommerce marketing, Instagram can be used in several ways. Launching a contest is a popular option and photo challenges for Instagram are common today.
Promoting new products is another way to harness the power of this platform. What better way to do that than to post crisp and clear images of a newly launched product and also utilizing the direct message functionality.
Offering coupons and promo codes through photos to loyal followers is an effective way as well. Other options are to hold a Q&A group chat and post testimonial photos featuring customers using your products.
Here are some of the top brands now enjoying the attention they get on Instagram.
Nike has launched its NikeiD campaign that allows users to create their favorite shoe design using a tol on the site. The best part is that the personalized design is not only good for photo sharing purposes but it can actually be made by Nike if the user decides to buy a pair.
Ford is another brand that used the platform to launch a campaign in Europe. The campaign invited users to submit photos with the #Fiestagram tagged and the best ones were shown on the live digital billboards across the contest while the top ones won prizes.
Starbucks is one brand that has successfully created an impact on social media. On Instagram, it lets followers to tag their coffee photos with #Starbucks to share how the brand has become part of their daily lives. This campaign has generated much engagement between the fans and the company. A separate My Starbucks Idea forum is also in place.