Gone are the days where a company or individual could write content just for the sake of writing content and have it be beneficial to their online business. With the amount of content generated online each and every day, you really have to stand out from the crowd to get your content read by your target audience. But how do you do that? Here are three tips for writing content that will actually be read by your audience and help you on your way to SEO success.
Make Your Content Easily Scannable
Most people don’t take the time to read every word you’ve written for your post. In fact, you’ll be lucky if they even make it to the bottom of the page. For this reason, Pamela Wilson of Copyblogger.com states that it’s vital that you make your content scannable.
An easy way to make your content more scannable is to write shorter paragraphs, use headings, and bold or italicize parts that are of particular importance. If you implement these three ideas, someone should be able get the jist of your article in about 2 minutes, which is exactly what most readers want.
Stick to One Topic and One Niche
Ever heard the phrase an inch wide and a mile deep? That is the mindset you should subscribe to when writing content for your business. While you may think that having a lot of content about a wide variety of topics will appeal to the masses, it will actually just push you farther and farther into obscurity.
Rather than trying to hit every possible subject that could relate to you, try to stick to one aspect of your business or niche and write about that in depth. For example, if you are a lawyer, you could spend years writing all about the law and cases where specific laws were used for certain people. If you have a food blog, you could focus on the perfect ways to cook meat rather than trying to explain the right ways to cook every type of food known to man. This focus will set your content apart from many other sites out there, necessitating readers to consume your content.
Give Your Writing Style and Structure
Cherri Czajkowski of Zerys.com tells her readers that if you want to effectively communicate with your readers, you have to have a solid writing style and structure for them to gravitate to. A few types of style and structure she mentions to enhance user readability are bulleted lists, bolded headings, and short sentences.
This type of structure—one that may feel segmented and choppy—will help readers more effectively digest the information you present. And if they can effectively consume what you’re sharing, they are much more likely to read your content.
While writing web content may go against what you learned in high school English classes, these tips and tricks actually will help you get your content read by more people and shared faster and easier around the Internet. Best of luck!