When it comes to marketing, there are a lot of different ideas and strategies out there that have been “proven” to be most effective. However, with all the new advances in technology over recent decades, and especially in just the last few years, one form of marketing really has emerged as the forerunner for marketing your business: digital marketing.
What Digital Marketing Encompasses
Digital marketing is a term that truly encompasses almost every aspect of marketing using the Internet, also known as Internet or online marketing. According to Angela Hausman, a contributor to Business2Community.com, the facets of digital marketing include areas such as search engine optimization, social media marketing, email marketing, content marketing, short message service marketing and any other marketing that comes in a digital form.
Because there is so much that makes up digital marketing, it’s easy to see how this form of advertising differs from more traditional forms of marketing. But just what is it about digital marketing that truly sets it apart from traditional marketing?
1. Cost Effective
Using digital platforms to market your business can prove to be much more cost effective for businesses who have previously used traditional forms of marketing or advertising like radio, TV, the Yellow Pages and more. With less expensive marketing options on the Internet, many businesses can now afford to boost their marketing budgets significantly. In fact, Kapost reports that many businesses are set to increase their digital marketing budgets by as much as 35 percent by 2016, showing just how much money you can save or add to your budget by using digital marketing.
2. Simplify Tracking and Measurement
Traditional forms of marketing were very hard to track, so much so that many business marketers couldn’t tell which marketing strategies were working and which ones weren’t. But Chloe Green, a contributor to Information-Age.com, shares that the beauty of digital marketing is the ability to extract an untold amount of data from your efforts. Almost all performance areas are tracked and measured, making it easy to see what tactics are working and where you should be spending more money.
3. Farther Reaching Audiences
Because the Internet is available almost anywhere in the world, using it to market and advertise for your business will stretch your efforts much further geographically than traditional forms of marketing. Not only those within your cable network or radio frequency will be able to hear about your business, but Internet users from Scranton to Sweden can become exposed to your products or services when they’re displayed and advertised correctly through digital marketing, making the world a much smaller place.
If your company has yet to take full advantage of all areas of digital marketing, consider whether your business could benefit from spending less and getting more from your marketing efforts. And if you find that you can, implement some of the above mentioned areas of digital marketing into your marketing strategy today.