For websites that rely on their content to get visitors, blogging and other content creation strategies come naturally. However, for individuals or businesses that use their website to find leads or make sales online, having a successful blog can be a bit more difficult.
But just because getting people to read your blog on a lead gen or ecommerce site is harder to come by doesn’t mean that this marketing tactic isn’t worth your while. To make blogging effective for you and your lead gen or ecommerce website, here are three ways you can encourage more readers to enjoy your content.
Get Your SEO Right
As a business, you’re likely already working on SEO for the main pages of your website, hoping to show up in the search results for your target keywords and phrases. But do you realize that using an SEO strategy with your blogs is just as important as using SEO on your product or landing pages?
According to Jennifer Barry of Business2Community.com, having solid SEO within your blogs can help with backlinking, keywords, popularity, social media and more. And not only will focusing on SEO in your blogs help them rank better and get more readership, but it will also boost the SEO for your site in general.
Offer Coupons Within Your Content
Lead gen and ecommerce sites are generally all about pushing a product or service toward your visitors. But when someone visits your site from a blog, they need a little more time before they may be willing to make a purchasing decision. For this reason, offering simple coupons within your blog and written content may help move your readers further along the sales funnel and turn them into customers in one fell swoop. These coupons could include a 30-day trial, a free sample or any other offer you feel would convince your readers to work with you.
Shoot For Subscriptions
Readers can’t read your blogs if they can’t locate them, which is why shooting for blog subscriptions will help with your readership number immensely. By getting readers to subscribe to your blog rather than having to hunt for your content, you can cater more specifically to the readers who are actually interested in what you have to say.
As a measure of good form, Pamela Vaughan of HubSpot reminds website developers to make it easy to subscribe. This includes having a subscription form fill above the fold and easy to find, increasing the chances of visitors successfully subscribing to your blog.
Creating a successful blog can be very beneficial to both lead gen and ecommerce sites. So to help improve the readership of your website’s blog, try implementing the three tips above today!