If you’ve been keeping up with online marketing leaders and business professionals, you already know that it’s a good rule of thumb for any business to have a blog. However, just knowing that your business should have a blog doesn’t mean that actually executing your blog or creating a compelling content marketing strategy is happening for your business.
In the digital marketing world, you have to have a blog to be successful; but you also have to have a blog that isn’t just a blog—you have to have a purposeful blog. To help those who are struggling on this front, here are three tips for creating a business blog that has more purpose than just to take up space on your website.
Give Yourself a Blogging Goal
The first step to having a blog with purpose is thinking about goals that your blog can help you to accomplish. TheBlogPress.com shares that these goals can be both business goals generally and blog goals specifically, ranging from daily to monthly and even yearly goals. For example, one of your business goals that your blog can help you achieve may be having X amount of unique visitors to your website each day. One of your blog-specific goals could be to get X amount of interaction from your blog readers.
By setting blogging goals both as a blog contributor and a business, you can bring greater purpose to your blogging. You can feel that your blogging efforts are actually benefiting your business and not just being published out into a vast void of other Internet content.
Brand Your Blog
If you’re able to brand your blog in conjunction with your business or company, you’ll be able to have even more purpose with your content and marketing efforts. But just what should you do to better brand your blog?
According to Kristi Hines of KISSmetrics.com, branding your blog should really be about building authority for you and your business. When your blog is seen as an authority in your field or market, that authority will transfer over to your entire business, creating a better sense of the brand for all areas of your company. You can begin building your authority by guest blogging, interacting with those reading your blog, and creating amazing content.
Relevant and Useful Content
While creating great content is a must for a successful blog, it’s much easier said than done. Especially if you have a very narrow field or market, coming up with interesting things to create content about can be a real challenge. However, Ponn Sabra, a contributor to BloggerBabes.com, states that focusing on either creating useful or entertaining content will be the key to having relevant content. To best accomplish this skill, Sabra suggests practicing writing as much as you can and studying other high ranking blogs and writers to see what they’ve found to bring them the most success.
In order to have a blog with purpose, you have to know the purpose of creating your blog in the first place. By using the tips mentioned above, you should be able to find the purpose of your blog and then create more purposeful content to help you reach your digital marketing goals. Best of luck!