Websites exist for a purpose and they are there not just to provide information to people or serve simply as a digital business card. Today, websites function in so many ways and have become interactive thereby allowing people to make transactions and give feedback to issues that concern them.
Businesses have also taken advantage of websites to sell and promote their products and services as well as provide updates on their companies. Many have also recognized the value of mobile technology in reaching out to their target market.
In order for websites to reach the right audience and increase conversions, business owners and publishers need to take steps and be consistent moving forward. Regular monitoring is vital to make sure that your site is working as it should and making money for your business.
Here are ways on how you can improve your website’s performance and improve conversions.
Use Large Images
It cannot be denied that large-size photos on websites always capture attention. Research has proven that they cause people to stop and take notice. This being the case, businesses should seriously consider adding large images on their websites.
But what kind of photos should you include? Studies have shown that images of people easily attract internet users. You can choose to use stock photos but make sure you stay away from the cheesy ones and use the high quality images.
When it comes to navigation, it is recommended that business owners and publishers create a custom web design by laying out a path for their visitors to follow. Instead of just using a layout that will let people decide on their own on what to do while on your site, giving them specific options is an effective way to improve conversions.
Specifically, you can provide links to your to pages in the top navigation bar of your website. Your call to action should also be included in the main navigation beside the two important options. Do keep your priority options to a maximum of three so as not to distract your visitors.
Include a Call to Action
A call to action (CTA) is effective in encouraging people to take a step further after visiting your website. Keep in mind, however, to make this very visible every time a person visits your site. You can do this by using a color that contrasts the major color of your website’s background or text. It has to stand out in order for people to take notice and take action.
Additionally, use the single column type for your call to action. Studies have shown that placing this together with a great headline and sub-headline in a single column can result in higher conversion rates. It gets rid of distraction and is just there waiting for people to click on it.