You don’t have to be an outstanding salesperson to succeed in online marketing. You just need to use available tools and work to your strengths. By doing the things you are better at and more passionate about and putting a little bit of effort in the things you see as drudgery, you can get your business moving at a pretty healthy clip. When you do that and combine your effort with the growing array of marketing tools, that healthy clip leads to a successful business.
What are some of the tools available for online marketing?
Not just a tool, but a bucket of tools for the online marketer. WordPress started as a blog development tool, but through the development of add-on tools, has become a fully capable website development launch pad. From basic layouts to advanced data management, WordPress give you an easy push-button entry point into getting your product to market. With the simplicity of adding content, you can provide daily updates to your website. Adding volume to your site increases the notice of Google in their SEO view. The more you are noticed, the more you sell.
To easily develop and reach your contacts, you need a tool to structure and deliver content quickly and efficiently. Mailchimp does that with ease and provides you access to tools to evaluate the success of your mail campaigns. You can easily build an email incorporating information and links, send out your campaign, then follow up on the success in direct opens, a/b comparisons, and activity within the email. A theoretical example is: If a woodworking tool company wanted to market their newest joint making tool. By using Mailchimp, they could send out information on a free video webinar to their existing customer list, to show them the advantages of upgrading.
Attract, Convert, Close, and Delight is the four major functions that Hubspot aims to help you within your online marketing game. Attraction through blogs and media. Convert through the collection of data to begin to form a relationship. Close by presenting the right information to the right people at the right time. Delight by providing tailored customer Service and follow up.
If you use each of the social media options available, having one place that handles them all for you is a major timesaver. Hootsuite can allow you to schedule and post information to each of you social media sites.
Through the largest online data service, you have the ability to assess the mark your content is making on the internet. Through a broad array of free tools, you can have access to the many data points that matter as you try to reach your market. This allows you to target your reach more specifically and successfully. Did I mention that most of it is free, and it’s Google.