Small business entrepreneurs have their work cut out for them in today’s digitally driven market. The internet reigns over the marketing world as the most efficient tool in advertising, sales, and many other functions of business.
The days of traditional print advertising are over. Online marketing is more efficient than print advertisements in virtually every way. For small businesses, and even some mid-sized businesses, a strong digital marketing effort can mean the difference between success and failure.
Take a moment to read through a short overview of a few online marketing tips for small business entrepreneurs looking to boost their business.
Every business should have a functioning website
A company’s website is just as important as their brick and mortar establishments. The first thing people do when they want to know more about a business is “Google it.” It is almost unheard of for a business to have no web presence. Get the website up and running!
Websites should also contain a few basic elements in order to be more effective at reaching the company’s targeted audience. A website is built to provide information to the public, so make sure there is plenty of information that is specific to the establishment.
Tell people what the business was founded to accomplish, and where they can go to receive services. The more they know, the more they will trust.
Expect the pay to play aspect of digital marketing
Just as we had to purchase the lemonade for our first lemonade stand, so does business take money to make money. Online marketing is a sound investment of those funds, but research multiple options before settling. Check out Facebook Ads and AdWords.
This portion of online marketing can get somewhat technical, so outsource the work if needed. Whatever the course, do not settle on the “free” version of Facebook Ads. The “free” version will only allow a business to reach just over one percent of the viewers possible.
Capitalize on what Google has to offer small businesses
The first step to capitalizing on what Google has to offer is to set up a new Google business account. Google started a business initiative to help get local companies on the map back in 2015, and their efforts are still up and running. Google will help the local community see just what a small business has to offer.
Blog blog and then blog a little more
Set up a link to the company’s blog on their website’s homepage. Blogging can be a great tool for boosting interest in the business. When the principles of Search Engine Optimization (SEO) are incorporated into the text of the blog posts, visibility grows massively. It is worth the time spent to research SEO tactics and effective blogging habits.