When you’re involved with podcasting and online marketing, you know that one of the most important things that you need to do is make sure that your audience is comfortable. And because your voice is going over the airwaves into an environment that your can’t totally control, you have to work with what you can suggest they do. Including those suggestions inside your podcast or marketing scheme can really help your bottom line.
So if you can stitch it into the words that you say, try to suggest things to your audience about where they’re sitting and how they’re listening. Learn what the average attention span is. Perfect your mixing and mastering before your audio goes over the airwaves. And, consider the difference between group and individual listening experiences.
Where They’re Sitting
If your listener is sitting in the perfect chair, they’re going to like your message better. So, especially if you have a longer or more in-depth podcast planned, suggest at the beginning that the listener sit in their favorite chair. That simple act can improve the retention of your message by a huge amount, and it can also become a part of the person’s routine.
How They’re Listening
There are all kinds of different listening environments. People listen to podcasts while out walking around. They listen while they’re getting ready for bed. They listen in different types of headphones, which may or may not get rid of external distractions. The more you can suggest how people listen to your information, the better you can put in the sort of audio clues that will help develop your branding.
Knowing the Attention Span
When you’re developing the content for your podcast, make sure you understand what the average attention span is. And if you don’t know it already, it’s tiny. That means that you have to figure out how to thread information in a way that pings people with little pieces of gratification at an incredibly rapid rate. Without following the needs of the attention span, your podcast is never going to make your audience comfortable enough to continue listening.
Perfect Mixing and Mastering
Ear comfort is a huge concern for you if you want people to listen to your podcasts and marketing messages regularly. And that means that you have to have perfect mixing and mastering of all of your audio elements. If you’re not an audio engineer, then you at least have to have one on your team to make this happen.
Group Vs. Individual Listening Experiences
Listening to the radio, or music, or even podcasts can be a hugely different experience is a single person is hearing the audio, or if there is a group around. As a podcaster or marketer, you need to know which of those situations is going to be most comfortable for your target audience, and then figure out how to make that happen for the desired demographic.