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Facebook, Lance Armstrong Foundation partner on virtual gifts

Facebook is marking its 200 million active users by teaming up with the Lance Armstrong Foundation (LAF) to make it easy for people around the world to join the LIVESTRONG move ment. The LAF has created virtual LIVESTRONG gifts for Facebook users to share with friends on the online social networking site, with the proceeds benefiting the LAF.

“We’re excited to work with the Lance Armstrong Foundation,” said Randi Zuckerberg, from Facebook Marketing. “Purchasing and sharing a virtual LIVESTRONG wristband or cycling jersey from the Lance Armstrong Foundation makes it easy for people to engage others to make a difference in the issues that matter to them. Together we can make a difference.”

The LAF and Facebook are offering virtual LIVESTRONG wristbands and cycling jerseys for purchase through the Facebook Gift Shop. Virtual gifts from 15 other global charities and advocacy organizations are available for purchase as well.

PlaySportsTV.com expands website for youth sports coaching

Doug Donaldson was all set to rely on his playing experiences from an athletic childhood when he agreed to coach his son’s youth basketball team. But when the first day of practice arrived and the group of second-graders looked up to their new coach, he was just as confused as the kids. How was he possibly going to give them the best coaching and instruction?

PlaySportsTV, the website that Donaldson created in 2006 as a result of that experience and which is now the leading on-line youth sports coaching and instructional resource in the US, has launched a newly redesigned website, making it easier for youth coaches and parents to teach young athletes.

To coincide with the launch of its new website, PlaySportsTV is introducing a variety of web-based training plans for many of its sports. New training plans released by PlaySportsTV include Coaching Youth Baseball for T-ball through Little League, featuring Princeton Univ. baseball coach Scott Bradley; Slide Like a Pro for Little League baseball players; Coaching Girls Softball; Coaching Youth Soccer for kids aged five through eight; How to Play Striker for more advanced soccer players; and Coaching Youth Lacrosse.

Billeo releases online shopping and bill payment product for Mac

Billeo Inc. announced the availability of Billeo for the Apple Mac. Billeo’s browser plug-in allows users to set up a “one stop shop” transaction center with stored account information, card data, reminders, saved receipts and much more. Billeo also announced that the company has integrated community learning as part of Billeo’s save receipt feature. With this feature Billeo continuously learns from the community of Billeo users to automatically categorize your web receipts based on the most popular selections other users have made.

Billeo is the first product for the Mac that goes beyond one-dimensional password and filing tools to focus on what most users want—a way to make the everyday tasks of filling passwords, paying bills and making purchases online quicker, easier, and more organized. Billeo includes bill reminders, password management, form filling, bill pay and shopping directories, auto-save of receipts, search of receipts saved, and transaction charts and reports. Billeo does all of this without the tedious data entry, complexity and time required of all-in-one personal finance products. Billeo for the Mac is Firefox native, taking advantage of Firefox performance and quality and the stylized Mac user interface.

HomeBrewing.com domain acquired by Niche Stores

Niche Stores, an Austin-based boutique of category-specific Internet properties has acquired the domain name HomeBrewing.com, for an undisclosed sum.

Niche Stores builds and operates numerous websites within Internet verticals that can uniquely succeed on the web by efficiently reaching a global audience of niche consumers. The acquisition of generic keyword website domains within new verticals is a key strategy for Niche Stores. These types of Internet addresses can draw significant amounts of direct type traffic and are logically favored by Google and Yahoo in search engine results pages.

“Despite the current economic environment and the decline of the housing market, Internet real estate continues to be an excellent form of value investing. HomeBrewing.com is an important square on the internet monopoly board for us,” Niche Stores CEO/Founder Christian Lavender said.

Yahoo Mobile for web launches

Yahoo! announced the availability of Yahoo! Mobile, an open and highly-personalized mobile starting point to the Internet, on both the mobile web and as an Apple iPhone app, allowing consumers to discover, stay connected and stay informed through their mobile devices. Additionally, the company will preview the soon-to-be-launched Yahoo! Messenger app for the iPhone.

Yahoo! Mobile for the Web is now available across more than 300 devices with HTML-enabled mobile browsers, while the Yahoo! Mobile iPhone app is now available in the Apple iPhone App Store. Both are currently available in eight countries across Europe, Asia and the Americas, including the U.S., Canada, the U.K., Germany, France, India, Indonesia and the Philippines, with additional localized versions expected to launch over the next several months.

ValueClick Media enhances targeting with ActiveAds

ValueClick Media is introducing ActiveAds, enabling advertisers to tailor banner ad creative for each consumer.

ActiveAds allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version of the ad’s text or images based on anonymous information available from the client or ValueClick Media.

ActiveAds provides an efficient way to micro-target the most desirable audience segments while providing consumers with more engaging ads, ultimately resulting in better campaign performance. Unlike some other solutions, all ActiveAds targeting is done anonymously and without any use of personally identifiable information.

What They Play launches podcast with focus on parenting, family and video games

The family guide to video games What They Play announced the launch of a weekly podcast series. The What They Play Podcast, available through the What They Play website and iTunes, focuses on helping parents better understand the video games their kids are playing or asking to play. Hosted by John Davison, What They Play co-founder, respected video-gaming expert and father of two, the hour-long podcast features lively discussion and commentary on today’s most popular games and the impact they have on the family. The podcasts include special video-game industry guests, and mothers who share their experiences with video gaming in the home.

MLB.com offers free preview of MLB.TV HD player

mlbtv MLB.com offers free preview of MLB.TV HD playerMajor League Baseball’s official website MLB.com will cap the public beta of its new high definition media player with a two-day free preview of MLB.TV Premium today and tomorrow. The preview will feature five Spring Training games, including the first games at the world’s and New York City’s two newest ballparks – Yankee Stadium and Citi Field.

Beginning with Opening Day, this new MLB.TV Premium media player with enhanced interactive features and delivered in a convenient, cutting-edge Adobe Flash format will be available for every out-of-market regular season game. MLB.TV is now in its seventh season streaming live baseball games online.

MySpace launches “BFF” online game show series

viewmedia2 MySpace launches BFF online game show seriesMySpace announced the debut of a new original series and the site’s first online game show, “BFF.” The MySpace original program, which tests how well best friends know each other, is produced by Meryl Poster and David Rubin and sponsored by Ortho Women’s Health & Urology, Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc.

Each “BFF” webisode will feature a pair of best friends who are challenged to answer questions about each other in several rounds. Based on the number of correct answers, prizes will be awarded at the end of each round.

The series, hosted by NBC’s “Last Comic Standing” finalist, Amy Schumer, will run through June 30. MySpace users in the U.S. will also have a chance to join in on the fun as contestants by submitting video entries on the “BFF” MySpace page. Those selected will be flown to New York City for the taping of their show.

Also available on the “BFF” MySpace page is an application allowing the MySpace community to create their own “BFF” quizzes. Users will have the ability to customize quizzes by selecting questions from a list of categories. They will be able to send the quiz to friends to see how well their friends really know them.

eBay opens selling platform to embedded third party tools

eBay Inc. has turned its subscription-based Selling Manager service into a beta platform that is now open to embedded third party tools. Selling Manager is already used by hundreds of thousands of online merchants to manage their businesses at my.ebay.com.

eBay Selling Manager beta platform is the successful result of a pilot launched in June 2008 at the eBay Developers Conference. Professional sellers, like any small business, require tools to help them manage their shipping, accounting, customer relationship management, market research, and inventory management activities on eBay. More than 87,000 third party developers have already built more than 13,000 live applications that consume eBay’s Web services. The Selling Manager beta makes it easier for eBay sellers to find and subscribe to many of these tools.

Developers interested in building applications on eBay.com are required to meet site standards for trusted buying and selling experiences. Once approved, their applications will be available to sellers that subscribe to eBay Selling Manager, and they can monetize their applications with subscription-based revenue. Developers can join the beta and begin developing their eBay Selling Manager applications.