901am » Ad Network

Amazon Associate Launches “Share on Twitter” Feature, Sponsored Tweets in Sheep’s Clothing?

Arnold Zafra — Wed, 04 Nov 2009 11:34:24 +0000

I’ve created an Amazon Associate account a long time ago but never get to earn significantly from the referral program. The only time I got a commission from a sales coming from Amazon links from my blog is when a friend click on the link and actually purchase the product online.

Fast forward to now. Amazon Associates has launched a new feature that might actually give us easier way to gain commission. And this feature is called – Share on Twitter.

Much as I don’t want to admit it, Amazon Associates works similar to Sponsored Tweets. But instead of posting random tweets that promotes various advertisers, Amazon Associate’s Share on Twitter feature lets you post Amazon product links as tweets.

To use this feature, you need to have an Amazon Associate account. Just view any product that you want to promote on your Twitter account and then click on the “Share on Twitter” button located at the Site Stripe of any Amazon.com page.

Once you’ve clicked the “Share on Twitter” button, you will need to log in to your Twitter account. Your Twitter’s update box will then be populated with the pre-arranged tweet that includes a shortened URL for the product page and a brief sales pitch. You’re free to edit the brief statement to suit your preference. Then just click on the update button to publish the “sponsored” tweet.

Dead easy, right? But earning might not be as easy though. Unless of course your Twitter followers are avid Amazon users, and would be generous enough to click on the link on your tweets before purchasing Amazon items.

Apartment Therapy partners with Federated Media

Cristina Ledesma — Mon, 01 Jun 2009 14:01:58 +0000

Federated Media Publishing (FM) and Apartment Therapy Media, a network of home-oriented social media sites, announced an exclusive partnership.

Founded by author and interior designer, Maxwell Gillingham-Ryan, Apartment Therapy is devoted to helping people make their homes beautiful, organized, and healthy. In April 2004, Maxwell, with his brother Oliver Ryan, launched the site which has since become one of the most popular and influential design blogs in the country.

Apartment Therapy Media represents more than 3 million unique readers and 20 million pageviews per month.

VideoEgg exposes value of online media with AttentionRank

Dennis Bouchand — Sun, 03 May 2009 03:23:26 +0000

VideoEgg has released AttentionRank, an innovative ad delivery approach to optimize the placement of brand advertising and maximize user attention and engagement. AttentionRank is a systematic approach that identifies when and where users are most receptive to a brand’s message—evaluating media not on an impression basis but on its ability to capture attention. By analyzing three key factors — engagement with the ad, time spent with a brand message and secondary user actions such as click-through rates — AttentionRank enables VideoEgg to understand where to place brand messages to capture user attention, increasing the time users spend with an advertisers’ content by an average of 15 percent.

AttentionRank enables the company to provide brand advertisers more time spent with their content. Having delivered hundreds of brand campaigns, VideoEgg has gained insight into how time on page, ad size and placement, content and user mode influences the attention value of media.

ValueClick Media enhances targeting with ActiveAds

Dennis Bouchand — Sun, 05 Apr 2009 15:20:15 +0000

ValueClick Media is introducing ActiveAds, enabling advertisers to tailor banner ad creative for each consumer.

ActiveAds allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version of the ad’s text or images based on anonymous information available from the client or ValueClick Media.

ActiveAds provides an efficient way to micro-target the most desirable audience segments while providing consumers with more engaging ads, ultimately resulting in better campaign performance. Unlike some other solutions, all ActiveAds targeting is done anonymously and without any use of personally identifiable information.

Auditude raises $10.5 Million to propel further its services

Dennis Bouchand — Mon, 23 Mar 2009 12:19:53 +0000

Online video management and advertising platform Auditude has secured an additional $10.5 million in funding from Redpoint Ventures along with existing investor Greylock Partners.

Redpoint and Greylock have between them backed market-leading companies such as DoubleClick, Right Media, Facebook and MySpace. Auditude plans to use the new funds to expand its leadership position in video management and monetization for content owners and publishers across the web.

Auditude enables content owners, publishers and advertisers to benefit from the distribution of video on the web. The company combines their highly accurate and patented fingerprinting technologies with a robust ad platform to simplify video distribution and advertising. The company also has partnerships with some of the world’s largest content and publishing companies including MTV Networks, Warner Bros. Entertainment, and MySpace.

Greystripe secures $5.5 million new funding to unify online and mobile ads as one solution

Dennis Bouchand — Wed, 11 Mar 2009 14:18:48 +0000

Mobile advertising network Greystripe has raised an additional $5.5 million in Series C funding led by its existing investor Incubic Venture Capital, with Steamboat Ventures and Monitor Ventures participating. The company is now aiming to solve the biggest problem in mobile advertising.

Despite massive industry projections around mobile advertising’s growth, many brands and agencies have debated the additional value in creating mobile-centric advertising formats and campaigns. Greystripe is looking to solve this issue by integrating its mobile inventory directly into industry-accepted online media buying software. This integration allows for ad agencies to simply click to add mobile and also allows for Flash advertisements, normally only available on the web, to appear on the iPhone.

AdDogs goes live

Cristina Ledesma — Wed, 04 Mar 2009 13:59:10 +0000

AdDogs announced that it is now open for business with more than 9,000 newspapers, trade publications, magazines and web advertising opportunities available for the Advertiser to create and buy advertising. With an initial focus on 25 states, the media available through AdDogs cover an audience in excess of 180,000,000.

AdDogs is a new patent-pending, on-line service and is the first advertising technology platform designed to use the internet to make the process of finding target markets, choosing media serving those markets, ad creation and ad placement into a seamless integrated process.

AdDogs allows an advertiser to create or upload an ad, search geographically and demographically for target audiences, and choose media for placement using flexible search criteria. With the target market defined, the system either guides the advertiser through an ad building process using the experience of seasoned ad agency talent designed into AdDogs, or allows the advertiser to upload a custom advertisement, created specifically to fit a media product for placement through AdDogs. Advertisements created in AdDogs will be automatically resized by the AdDogs technology for insertion in multiple media, each time adjusting the ad to show the advertiser exactly how it will appear in the target media. All ads created and placed through AdDogs will be stored and available to the advertiser for future use.

Tremor Media raises $18 million in funding to speed up product development

Dennis Bouchand — Thu, 19 Feb 2009 16:21:09 +0000

Tremor Media, the leading online video advertising network and technology provider, today announced it has closed an $18 million round of series C funding. The investment will enable the company to further build its premier video ad network and increase investments in advanced video technologies including Acudeo, the market-leading video ad monetization platform.

Meritech Capital Partners led the funding round along with participation from Tremor Media’s existing investors. Previous funding included investments from Canaan Partners, Masthead Venture Partners, and European Founders Fund. The series C round of funding follows Tremor Media’s third consecutive year of triple-digit revenue growth.

The additional capital will allow Tremor Media to accelerate product development, grow the Acudeo install base, and further expand the footprint of its video network. The company will also continue its international expansion under the leadership of Christian Baudis, former head of Google Germany who was hired in September 2008.

The company received $11 million in series B funding last year.

Jango.com launches music vertical ad network, dubs it as largest in the world

Dennis Bouchand — Mon, 02 Feb 2009 15:19:36 +0000

US music site Jango announced the launch of Jango Music Network (JMN), dubbing it as the world’s largest and most targeted cost-effective ad network for the music vertical.

The current JMN inventory of music sites reach a collective total of 30 million unique monthly visitors in the US alone. JMN also features a unique methodology that maps brand preference to musical taste and uses it to help advertisers target audiences that will be particularly receptive to their brand.

For example, ads run against the unique artist subset for Dodge Truck received a 273 percent higher click-through rate than ads run against the average artist. For Armani Exchange, the lift was 82 percent and for Gevalia Coffee it was 147 percent. Each brand had a completely different subset of artists, some expected, others somewhat unexpected. Dodge not only performed well with Keith Urban but also Justin Timberlake. Armani Exchange was not just favored by fans of Coldplay but also those of John Mayer; Gevalia Coffee shared a strong affinity with Bruce Springsteen but an even stronger one with Leona Lewis.

ADTECH to provide ad serving solutions for Tremor Media

Dennis Bouchand — Fri, 30 Jan 2009 16:05:34 +0000

ADTECH will provide ad serving for Tremor Media, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform.

ADTECH is an independently operated unit within AOL’s Platform-A digital advertising business.

ADTECH’s ad serving solution will facilitate the delivery of Tremor’s proprietary video formats across the Tremor network which reaches more than 135 million unique visitors – more than 70% of the U.S. Internet audience – across 1,400 publisher sites each month. This vast audience can also be segmented through Tremor Media’s behavioral, contextual, geographical and bandwidth targeting.