US music site Jango announced the launch of Jango Music Network (JMN), dubbing it as the world’s largest and most targeted cost-effective ad network for the music vertical.
The current JMN inventory of music sites reach a collective total of 30 million unique monthly visitors in the US alone. JMN also features a unique methodology that maps brand preference to musical taste and uses it to help advertisers target audiences that will be particularly receptive to their brand.
For example, ads run against the unique artist subset for Dodge Truck received a 273 percent higher click-through rate than ads run against the average artist. For Armani Exchange, the lift was 82 percent and for Gevalia Coffee it was 147 percent. Each brand had a completely different subset of artists, some expected, others somewhat unexpected. Dodge not only performed well with Keith Urban but also Justin Timberlake. Armani Exchange was not just favored by fans of Coldplay but also those of John Mayer; Gevalia Coffee shared a strong affinity with Bruce Springsteen but an even stronger one with Leona Lewis.
ADTECH will provide ad serving for Tremor Media, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform.
ADTECH is an independently operated unit within AOLâ€™s Platform-A digital advertising business.
ADTECHâ€™s ad serving solution will facilitate the delivery of Tremorâ€™s proprietary video formats across the Tremor network which reaches more than 135 million unique visitors â€“ more than 70% of the U.S. Internet audience â€“ across 1,400 publisher sites each month. This vast audience can also be segmented through Tremor Mediaâ€™s behavioral, contextual, geographical and bandwidth targeting.
MTV Networks (MTVN) has expanded its “Tribes” vertical ad network initiative with the launch of the humor-focused Comedy Tribe, anchored by ComedyCentral.com. Among the launch publishers in the new vertical ad network is JibJab.com, the producer of premium video content and digital greetings, which has signed an exclusive ad repping agreement with MTVN.
Under its agreement with JibJab, MTVN will serve as the exclusive sales force for all advertising inventory on the site, as well as JibJab’s popular brand integrations and custom sponsorships. During 2008, JibJab.com received 105 million visits and the company currently has over 6.3 million registered members.
MTVN’s Tribes are demographic-focused vertical ad networks anchored by the company’s core digital properties and extend to sites beyond its online portfolio. The Tribes are intended to offer advertisers extensions of the same audiences and content they find on MTVN sites, while offering greater scale and efficiency. The newly-launched Comedy Tribe joins MTVN’s Parenting Tribe, anchored by ParentsConnect.com, MTV Generation Tribe and Tribes from CMT, Spike and VH1. Through the Tribes initiative, MTVN currently sells inventory across more than 220 partner sites and offers 17 vertical targeting categories.
Federated Media Publishing (FM) announced a partnership with Mixx, a social media website. Mixx joins FMâ€™s industry-leading collection of more than 100 conversational media sites and social networking applications like Boing Boing, Dooce, Mashable and Graffiti.
Mixx has more than 6 million unique users per month. Unlike one-size-fits-all recommendation sites, Mixx puts users in control of their own personal blend of news stories, photos and videos. Mixx users search and discover relevant media and interact within networks of friends by submitting, voting and commenting on online media using social networking and personalization tools.
FM will leverage Mixxâ€™s large, engaged audience and unique structure in order to bring brand marketers into conversations while maintaining the transparency and credibility that are crucial to Mixx users. FM and Mixx will work closely together to design and implement successful conversational marketing executions for FMâ€™s long list of Fortune 500 brand marketing partners.
Burst Media announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news.
The network includes more than 60 science and technology-focused websites, providing a unique opportunity for web marketers to reach 22 million highly educated, affluent and influential individuals.
By providing web marketers with access to so many high impact sites at once, the redOrbit Network offers minimal buying complexity.
Burst Media has signed The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the worldâ€™s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.
The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.
adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.
YieldBuild and Chitika announced a partnership that would support Chitika’s Premium Ad service within YieldBuild’s Publisher Solutions product, a deal that benefits both publishers and advertisers.
The partnership will allow interested publishers using YieldBuild Publisher Services to employ Chitika’s Premium ads to more effectively monetize their site content. Publishers will see their page revenue increase as their existing inventory has access to another high-quality ad network optimized by YieldBuild.
Chitika’s patented ad-targeting platform delivers ads targeted to end-users’ search queries, providing extremely relevant ads at high eCPMs. That, coupled with Chitika’s virtually unlimited ad-inventory and incredible ease of deployment made Chitika | Premium ads a great fit for YieldBuild’s userbase.
Chitika will join other top contextual and display ad networks, including Google AdSense, Yahoo! Publisher Network, Platform-A’s Advertising.com, Tribal Fusion, BlueLithium, ValueClick Media, and others, made available to YieldBuild publishers. Publishers will maintain a direct relationship with Chitika, as they do with all other YieldBuild-supported ad networks.
Lijit Networks, Inc. has launched an advertising network that enables publishers to easily sell their own search ad inventory directly to advertisers. Lijit developed an infrastructure to manage the mechanics including inventory, placement, backfill, payment, and reporting, thereby allowing publishers to stay focused on writing great content while still realizing the most value possible from their search.
Publishers in Lijitâ€™s network now have the ability to create a marketplace for their search ad inventory by simply setting their own pricing using a straightforward interface.
â€œWe consistently hear from our publishers that they want greater control and flexibility over their search ads,â€ said Todd Vernon, founder and CEO of Lijit Networks. â€œNow, Lijit publishers can price and sell their own search ad inventory, keeping a large share of revenue.â€
Burst Media has launched the Kiwibox Teen Network. The network is anchored by Kiwibox, the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends. Comprised of 21 teen-focused websites, the network allows brand advertisers to reach 8.6 million unique users across 93 million monthly ad impressions â€“ making it one of the largest content rich web properties to reach teens.
For advertisers, the Kiwibox Teen Network represents a new way to reach a highly valued audience in a fully transparent, youth-safe environment. For publishers, it allows them to monetize their inventory more effectively with access to larger brand campaigns as well as participate in other partnership opportunities, providing additional revenue streams.
The network allows advertisers to reach teens using standard banners and creative out-of-the-box integration opportunities. Kiwibox has a nine year history of developing and executing brand campaigns including contests, custom game integration, section sponsorships, micro-sites, site skins, and many other out-of-the-box placements.
Green business must be good business as SustainLane Media (SLM) more than doubled its audience reach in 2008. SLMâ€™s Green Ad Network now encompasses 21 million users, up from 10 million in January, as measured by IAB ad server Adify. This parallels a rapid expansion of content and increased demand from advertisers targeting the growing mainstream, green-minded demographic.
Home to the greatest number of green Web sites, the Green Ad Network has increased to 125 premium content properties across 10 channels: Green Autos, Green Portals, Outdoor and Environment, Socially Responsible Investing, Green Business to Business, Home and Garden, Cause and Awareness, Organic Food and Beverage, Natural Health and Beauty and Green Hollywood. Member sites include Ecostocks.com, ScientificAmerican.com, Wisebread.com, Edible Communities Publications (EdibleManhattan, EdibleBoston, etc.), PlanetPals.com, EatDrinkBetter.com and Ecopreneurist.com.
Based on current growth trends, the Green Ad Network is expected to reach 50 to 60 million unique monthly users across 500 publishers by the end of 2009.